In 2024, Sheila conducted additional patient research to prepare for a series of retirement busting workshops with dental coach Chris Barrow. While some trends in patient views stayed consistent, she discovered two significant shifts in patient expectations and identified areas where many practices still fall short of meeting patient needs. This updated edition tackles these opportunities head-on, offering practical strategies to improve performance and ensure patient appreciation.

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​Sheila holds a degree in psychology and a postgraduate diploma in marketing and brings a unique perspective to patient-focused care. Her consultancy career, helping dental teams refine their communication to boost patient satisfaction and practice growth, spanned nearly 30 years. After retiring, she sold out the first edition of her book. But now, Sheila is back - and her book is relaunched with fresh updates.